Know exactly what you want with the help of our video production tips. Let’s say you’re shooting an explainer video featuring a member of your team. You’ve chosen an indoor room with good acoustics , and you’re ready to start filming. The room is lit primarily by fluorescent lights, but there’s a problem – a large window that lets in plenty of natural daylight. This particular “pro tip” simply means that you should think like an editor when filming. When recording a scene, you’ll want to capture several angles and a few “safety shots”.
If you think writing a video script is the same as writing a blog post — think again. Here are a few videography tips from professional cinematographers that you may not find in many how-to articles. Keep your shots longer than five seconds but not longer than 10 seconds to effectively hold your viewers’ attention. At the same time, remember to keep your shots steady for at least 10 seconds — no panning or zooming before then. Many beginners find these to be extremely helpful in minimizing camera movements, reducing recording time, and keeping their sequences simple during post-production.
This is where you place your subject’s head a little higher of the frame and give them visual breathing or walking space when facing the sides. Another is to remain on the same side of two people talking when taking over-the-shoulder shots. Also, having a foreground and a background to create depth within a scene is crucial. I have, for example, never colour graded a video, preferring to get the colour right, first time, in the camera. I appreciate that colour grading and advanced editing would improve the end result, but I have neither the time nor inclination to spend even more time hunched over my laptop.
The interviewer should sit or stand slightly to the left or right of the camera , and the interview subject should look at the interviewer. If the person being interviewed looks straight into the camera, you may get a sort of “deer in headlights” look. For some people it is more uncomfortable to look directly at the camera than it is to look directly at the interviewer.
Some smaller DV cameras employ an automatic gain circuit that maintains consistent input recording levels so that you don’t have to. The problem with this system is that it does not always yield desirable results and in some cameras it cannot be bypassed. Making use of a separate audio recorder will not only avoid this problem by giving you more control over levels, but you will gain superior results from a dedicated high quality audio recorder. Learn how to integrate a portable digital audio recorder into a video camera set-up in this B&H educational article.
While it may not have worked in the past, it might be the shot you need for your current project. Putting it into a new context and mixing it with new footage (whether it’s stock footage or filmed by you) can breathe new life into those clips. Your shot composition is the way you arrange elements within your frame and helps you convey the story you’re trying to tell your audience. It’s best to follow the rule of thirds when setting up your shot.
It is also a good idea to mic your interview subject when you shoot b-roll so you can pick up natural sound.
Hopefully, this blog post has given you some ideas regarding what to focus on during video production. Just remember to be prepared and organized, and you’ll make your marketing videos without any hitch. Before you even think about getting your camera equipment ready, consider putting a storyboard and shooting script together. Video production washington DC Storyboarding helps you figure out exactly what shots you need before you start filming, and a shooting script is like a screenplay for your video. In today’s post, I’m going to share 15 tips for editing and producing marketing videos, so grab a cup of coffee and get ready for a crash course in marketing video production.