Social media has become mainstream and, as someone has said, all media are becoming social. I still think there are certain brands and their attitude to social networks, content marketing and management. This is evident from all sides, except that most brands neglect “social” social networks. This is what distinguishes social networks from other types of media. To succeed in social networks, start developing thinking on social networks. Most people didn’t understand what this platform had to offer.
Everything we do now is focused on social media abuse based on advertising and the apparent promotion of egos. However, this is more about corporate brands.
Most of them are mainly focused on traditional traditional media. They have not been paid attention, or that they do not understand that the only way to survive in our time is a two-way communication, which covers not only the traditional media platform, but also online. As we know, the current trend is that brands learn about their married customers for the first time, attract their attention through social media platforms such as Blogging, Youtube, Xing, Facebook, Del.ici.us, Bookmarking, RSS, Available Podcasting, Video Conferencing, Wiki and many other online media.
The development of this new media has opened the possibility of seeking opinion, communicating, judging, meeting and making an irresistible proposal that will fascinate the bride. Today, customers no longer buy a one-way offer for all traditional media. Some corporate brands seem to be facing non-participation in the online community here on the pretext that we are not yet online, and there are no recognized consumer forums that would bring consumers together online. Again, no regulator pays attention or attention to what they say. They also argue that online forums do not affect business performance. Some also claim that social media is alien to us. My answer: social media
It’s not weird. The fact remains that many things were only part of us, we didn’t label them until Westerners helped us.
The idea of social networking, content marketing, is rooted in cultural rituals where a couple gets engaged before starting dating. The process requires that the groom’s intention be established through family contact, checked honesty and convincingly promised that he is interested in a serious relationship and not in business. Without these checks, no one will officially allow a potential couple to start dating. If this is broken, the bride will be punished.
Drawing a parallel with this ancient ritual, buyers today want the brand to demonstrate that it is the most important thing, not making money. Customers want to be sure that from the tables of competitors – products, services – your brand can take the initiative to start a conversation, the customer wants to make sure that your brand is not just flirting, expecting short adventures, but also relationships that will improve his lifestyle. The brand through social networks, content and social marketing makes a profit by adding the right words to its content to convince, educate and entertain the bride that she wants to improve her life before even making a sale.
The customer wants to know how much of your intellectual property is free. The client wants to know that you are a donor. One of their languages of love is to give gifts. A donor without a rope always takes part in the show. Social networking, content marketing requires a lot of effort. It takes time for social media and content marketing to have a huge impact. Any brand that can demonstrate a high level of engagement on social media will still live a day.
Typical examples of brands that effectively use social media include Tony Xeich. There are currently more than 40 million Tony followers on Twitter. Hsei is the managing director of Zappos.com. Of course, Tony has to meet clients in the bar via his “tweet”, while many in his house prefer to hide under the guise of a busy schedule. Tony uses Twitter to interact with customers; it uses Twitter to solve customer problems.
Michael Jackson’s personal physician recently demonstrated a great example of using social media to post messages and communicate. As we all know, he was once supposed to kill Michael Jackson with a drug overdose. About a week ago, he used a YouTube video to broadcast his part of the case. This video has spread across the Internet and mainstream media. The popularity of the virtual community has skyrocketed, and more and more people are paying attention to scientists and practitioners in marketing communications who discuss this in advance in countries, but brands in Nigeria believe that I don’t care. Countries and brands are considered backward not only because of their location, but also because of their attitudes and tendency to use technologies that will contribute to progress. Creating emotional connection and brand loyalty becomes an easy task thanks to social networks.
Social media has become an excellent platform for identifying, communicating and transmitting brand elements. This often starts on an online forum and leads to a profitable offline relationship. Today, nearly three billion of the seven billion potential customers are now connected through social media platforms. Agree, the ratio here is still low, but the number increases every day. Through social media, brands can instill trust in the heart of the bride and develop intellectual abilities. Your branded competitors may have the best products and services, but they will definitely lose to you if you can establish a strong connection with them before asking them to buy through mass advertising.
If your brand can provide enough information and answers to problems and prove that you are going to seriously neglect your personal interests by having a busy schedule to serve those greedy and needy brides who want your brands to be more open and honest with them, that is the essence of social networking. Social media does not provide unnecessary cover or protection against the failure of a corporate brand.