The 3 Main Benefits Of Email Marketing
Making your content easy to share is the best method to increase social participation. By increasing social participation, you drive more traffic to your website, increasing your conversion rate. FulcrumTech is an online marketing agency that provides strategic guidance and the team of experts to design, develop and implement online marketing programs that exceed your goals. We have the necessary experience to help you create targeted strategies that make sense to your business and customers.
Once you have found your way around a distribution schedule, content and targeting strategy, you will see the results. As mentioned above, brands that have no experience with email marketing are likely to struggle with getting the ROI they want with their campaigns. By hiring an email marketing agency, they can provide customization, segmentation, test automation, etc. to take your campaigns to the next level and increase that ROI . With statistics so powerful, brands need to pay attention to their email marketing strategy. In addition, 40% of B2B marketing specialists claim that email marketing is critical to your success in content marketing. With traditional direct mail, you really don’t have a method to measure how effective your campaigns are.
As social media became more and more popular, many marketing specialists began to question the future value of email marketing. However, these thoughts quickly eased as marketing specialists saw that the return on email investments remains the best of all marketing channels. Check out this list of reasons why email marketing is king for entrepreneurs. By hiring a marketing agency, you get access to expert content writers, search engine optimization professionals, social media professionals, graphic designers and web design professionals. But when you hire a digital marketing agency, you don’t have to worry about recruiting the right talent, because the agencies already employ a pool of highly qualified players.
While the basics of marketing have not changed, the tools we use have changed dramatically over the past five years. The chances of hiring an agency that already has experience with the various tools needed to take your business to the next level are considerably greater. And chances are the agency has worked with similar companies in its industry, so there is probably an element of familiarity and learning curve that you can avoid for faster results. At Omaha Media Group, our marketing professionals can create email campaigns that are perfect for your brand. Unlike any other marketing activity, email is easiest to measure and analyze. While analytics software has made it easy to measure websites and other B2B digital marketing activities, they cannot be measured and analyzed to the same extent as email marketing.
Most renowned digital marketing agencies take education very seriously. They need to invest time to keep up to date with the latest trends, tools, technologies and strategies to better serve you, spend their own time learning to use new resources without taking time. Which internal marketer has time to read on the latest social media, SEO, content marketing and brand news? They are email marketing digital agency generally so buried in daily tasks that there is no room to grow, change and evolve. Fortunately, digital marketing agencies can help you develop that strategy to make sure you get the most out of your marketing efforts. You can then implement the strategy internally, depending on the availability and skill of your current employees, or hire a digital agency to manage it for you.
Of course, social media can help you spread the word to a global audience, but you don’t know who reads the content. You may think email is yesterday’s news, but just because email has been around for a while is no less effective. Of course, the smart new cousins of email marketing, social media and pay-per-click attract a lot of industry attention, but email marketing is the unknown hero of today’s digital marketing world.
There are hundreds of marketing agencies on the market and they all offer different services and experience levels. Compared to other digital marketing channels, email is best rated by marketing specialists, with 53.6% of respondents rated it as excellent or good. Marketing and search engine optimization on social media ranks second and third by marketing specialists, with excellent or good grades of 50.9% and 45% respectively.