The basic equation table uses columns for products or services and rows for attributes. It allows a quick and easy comparison between the features and characteristics of each offer. By comparing your company in writing with your competitor, you can explain your competitor’s strengths and weaknesses and advocate for customers to choose your business.
Within the same market, your direct competitor generally offers a similar product. While an indirect competitor will supply another product that still meets the same need. And that’s why you need to take into account all the options of your potential customers to differentiate your service and build a long-term competitive advantage. Marketing research, applied to competition analysis, is essential to help us understand the consumer sense of brands and products, as well as that of our competitors and how they influence the market. You cannot succeed online if you do not follow your comments online. ReviewTrackers allow you to manage more than 100 sites on one platform.
Something that is often overlooked when creating competitive comparison pages is involved with current customers. Open a dialogue with your customers to see if they have worked with a rival of yours in the past and how they feel about your product so far. This competitive information can not only be useful information for various features in your business, including marketing, product, sales, etc. But you can add positive customer feedback to your new destination page . Remember that customers don’t just want to compare their product with others; they want to compare the products they offer. Creating a simple one-page document is a very efficient way to present this kind of information.
Comparison tables are often misinterpreted as tools for e-commerce only. It is true that the most common cases of comparison tables are for cheap to expensive consumer goods, especially electronic products . But the comparison tables are equally suitable for services, membership levels, price packages, software functions, tuition fees or locations. They can be used to compare comparable elements of the same organization or to compare an organization’s products with those of a competitor. These are all products that are considered competitors of the product and people are looking for comparative publications.
Now that you know what to look at, you can easily compare it to a competence analysis template. At the top of the target market, price, USP, social media presence, distribution method, sponsorship, influencers, etc. Then to show you what I mean, I started a comparison between Coca-Cola and its main competitors. I think you have a global idea of how many Facebook followers your competitors have, how often they tweet. Listening on social networks provides deeper and more valuable information for the digital consumer.
In this post I will explain how to write winning product comparison posts. When sketching and creating your competitive comparison homepage, don’t forget to be strategic with your approach and include all the content, NETGEAR NIGHTHAWK C7000 components and companies you choose. Don’t lose control of why you do it: position your business in the best possible way and give readers an honest and comprehensive comparison of your product alternatives.