When a successful business starts or a new product starts, most entrepreneurs or business owners conduct market research to determine the size of their potential customer base. And when they disclose this customer base, many entrepreneurs can turn to the media to attract attention. No matter how detailed their marketing research may be, very few… Continue reading Generating Publicity For Your Business – Knowing Your “Media Market” Is Critical
The Great Thumbnail Media Planner Advantage
Planners and media fans are overworked. However, the importance of media planning and media procurement has skyrocketed due to the fragmentation of media audiences due to the explosive growth of thousands of new media. The use of media advertising in the United States exceeded 300 billion dollars. New media technologies have become fast and fast.… Continue reading The Great Thumbnail Media Planner Advantage
Mainstream Western Media Stages “Blemishing China Marathon”
If you’ve googled any day over the past few months to Google ‘China’ or ‘Olympics’, except for a few weeks when China has been hit by deadly earthquakes, you’ll be struck by negative coverage in the mainstream Western media. against China and hosted the 2008 Olympic Games in Beijing. As the Beijing Games approached, China… Continue reading Mainstream Western Media Stages “Blemishing China Marathon”
Social Media Advantage For Brands
Social media has become mainstream and, as someone has said, all media are becoming social. I still think there are certain brands and their attitude to social networks, content marketing and management. This is evident from all sides, except that most brands neglect “social” social networks. This is what distinguishes social networks from other types… Continue reading Social Media Advantage For Brands
Social Media As an Investment
During their short history, social networks, as the new media called them, have traditionally been seen as a place where you can meet new friends, reconnect with old friends and socialize on social networks. In short, social media was a “great place to communicate,” but otherwise they weren’t used much. In Silicon Valley, there is… Continue reading Social Media As an Investment
Media Monitoring – What it Is, What it Does, How to Use It
Media monitoring includes reading, viewing or streaming editorial content from media sources (including newspapers, magazines, industry magazines, broadcasters, and the Internet), as well as identifying, storing and analyzing content related to media sources, keywords, or specific topics. Media monitoring Monitoring editorial content from news sources, including newspapers, magazines, industry magazines, television and radio stations, is… Continue reading Media Monitoring – What it Is, What it Does, How to Use It
PR Agencies and Social Media: 4 Tips to Power Social Brand Building
The importance of social media for public relations Today, public relations professionals use social media to complement or complement their existing strategies, reflecting the evolving role of public relations in recent years. Public relations professionals were among the first to realize the power of social media, which makes them leaders in the social space. In… Continue reading PR Agencies and Social Media: 4 Tips to Power Social Brand Building
10 Social Media Dos and Don’ts for Higher Education Enrollment Success
Social media has become a buzzword in the marketing world; the necessary solution to all marketing problems. It’s cheap, fast and almost saturated in some age groups. But using social media marketing – the art and science of delivering your message through this online ecosystem – is not as easy as creating a Facebook page.… Continue reading 10 Social Media Dos and Don’ts for Higher Education Enrollment Success
Proto-Virtual Reality and Social Media
Statements such as “let’s take a break,” “perspective psychology” and “civilian government” embody a complexity that often eludes the mainstream media. But as the media evolves with social media conglomerates and technology conglomerates that are gathering newly discovered knowledge about brain functions, genetic predisposition and artistic preferences, among other things, which are also linked, a… Continue reading Proto-Virtual Reality and Social Media
The Ultimate Guide to Becoming a Great Social Media Manager
A good manager on social media is, as Ron Burgundy would say, “balls.” There is no doubt that every business should be active on social networks. The ever-changing demands of the modern consumer make brands think and adapt quickly to stay ahead of everyone. The role of a social media manager attracts a massive generation… Continue reading The Ultimate Guide to Becoming a Great Social Media Manager