The Ultimate Guide to Becoming a Great Social Media Manager

A good manager on social media is, as Ron Burgundy would say, “balls.”

There is no doubt that every business should be active on social networks. The ever-changing demands of the modern consumer make brands think and adapt quickly to stay ahead of everyone.

The role of a social media manager attracts a massive generation of socially active Internet users. It’s hard not to. Especially when some people think you can make a lot of money by posting updates on Facebook. Barely.

Being a social media manager is like being a comedian. You need to quickly understand your audience, and your participation in it is very important. To do this, you need to know if the audience is laughing at your jokes, and you need to know it in real time. If you can do that, you’ve already won the crowd.

So how do you become a social manager? In fact, how to become a great social manager?

The answer will surprise some. First of all, you have to want it. Second, you should like it. Third, you have to learn it. And even if you mark all these fields, you must be asking yourself, “Am I a social person?”

So let’s look at the statistics.

LinkedIn reveals 57,910 results on request from “Social Media Manager”
Social media has overtaken as the activity of the 1st on the Internet
97% of all consumers search for information about local companies on the Internet.
71% of consumers who received a quick response from the brand on social networks say they would probably recommend the brand to others.
93% of marketers use social networks for business
As for the difficulty of execution, almost half (49%) of those who do so are in the uk. B2B marketers put marketing in the first place in social networks, followed by content marketing (39%), SEO (26%) and seo (26%). and mobile (25%)).
77% of B2B marketers use the blog as part of their content marketing complex.
On average, 25% of the marketing budget is now spent on the development, delivery and promotion of content.
78% of small businesses attract new customers through social networks

When asked to rate the maturity of their social business on a scale of 1 to 10, more than half of business leaders worldwide rated their business at 3 or less.
But the most important statistic for this article:

Only 12% of those who use social marketing find that they actually use it.
The work of a social media manager brings significant benefits in a freelance environment. The most recognizable thing is that you are your own master. You make decisions and you don’t answer anyone. You send invoices and determine the policy. Hell, you can sit at your computer all day in your underpants if you want.

The other is money. This role is in high demand, but companies are still struggling with it. Some companies are aware of and understand the value that social media can bring to their business and are willing to invest heavily in strong social media campaigns. As your own boss, you can decide for yourself how to adjust your costs and prices accordingly.

Another interesting reason is the low entry barriers. With low start-up costs and plenty of online resources (such as this!) to quickly reduce the learning curve, anyone can start a freelance social networking business in no time.

I’ll tell you my story in a nutshell, but first, let’s look at the basic skills you need to be a great social media manager.

Key skills:

Knowledge of marketing

You need to understand the basics of marketing. It would be useful to be trained in marketing, but if not, you can find a lot of great resources on the Internet.


Your experience should not be limited to life experience. Have you been managing your social media profiles for a while? Do you know how to effectively manage your social media accounts and understand what customers expect?


That’s what I was talking about at the beginning of the article. If you are not a social person – someone who does not like to communicate and is not very sociable, to become a manager in social networks is not for you. Of course, you can hide behind the keyword for a while and watch for a while, but customers usually meet, talk on the phone or at some point hold Skype sessions.


Social networks exist on the Internet. Therefore, you should have some degree of computer literacy. A good knowledge of social technology improves your services and keeps you up to date with the latest social trends and developments.

Personal skills:


It goes without saying that if you want to represent the business and keep in touch with its customers, you must have good communication skills.


Companies usually don’t want to hire people without individuality to act on behalf of their brand. This does not resonate with them or their audience.


I’ve talked about it a few times – social media is really fast. Imagine that one of your social missions is primarily focused on customer service and you do not respond to complaints or customer requests for several weeks. Internet users want quick answers. Being able to meet these needs can serve your client (and you!).


To become a social media manager as a freelance writer, you need to be self-sufficient. You should be prepared to do your best and on the way to take some financial risks. How will this affect you if you don’t get enough paid work?


A good manager in social networks should be able to effectively perform a variety of tasks.


You should always be very organized in providing social media management services. I use all kinds of traditional tools such as calendars, boards and to-do lists to stay organized. I also use a variety of online tools to organize, such as Thunderbird to access all my email accounts in one place, Dropbox for simply exchanging documents with clients and bookmarks to keep track of all the websites I visit.

Strategic thinking

Being able to think through campaigns before they start, and sometimes think outside the box when necessary, is a valuable asset that a social media manager should have. Customers usually want to know how you are going to do something before they allow you to do it, so it is important to present a clear and concise strategy.

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